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Most small business owners collect contacts like they collect pens—endlessly and without a plan. This piece makes the case for narrowing your partnership strategy to just four well-chosen allies, with a framework for finding them and scripts for the ask.
Most small business owners are sitting on a dozen partnerships they never formally evaluated. Here's a simple scoring system—plus a template—that helps you decide which relationships to feed, fix, or finally walk away from, all in under an hour.
Forget casting a wide net. The fastest referral growth for most small businesses comes from exactly four complementary partners. Here's the step-by-step playbook to find them, pitch them, and track the revenue over one quarter.